To protect your baby's delicate skin, choose skin care products specially designed for babies.

Any products that you use should be very mild and pH neutral, such as Bepanthen Baby Moisturiser, which is specially formulated to be gentle - and can even be used on babies with extra sensitive skin.

If your baby has very sensitive skin or eczema, you’ll want to use products that don’t make things worse.

Keep sensitive skin well hydrated by only bathing for up to five minutes, and then applying a lotion or moisturiser like Bepanthen Baby Moisturiser which is free from alcohol, colours, fragrances, parabens and other preservatives, lanolin or paraffin, straight afterwards.

New born babies’ skin can be naturally prone to dryness, so when you bathe them, make sure that their skin is well moisturised afterwards, with a gentle moisturiser like Bepanthen Baby Moisturiser.

It contains deeply moisturising pro vitamin B5, which helps the skin’s natural recovery process, and is so gentle that it can be used from birth.